Investor Insights

Digital investment platforms could contribute to COVID-19 economic recovery

An increasing number of users are looking towards investment platforms for their investing needs. Nowadays, the banking industry is struggling with the uncertainty of how long the COVID pandemic will continue and the extent to which it will affect the global industry. According to a research report by the World Economic Forum, the current containment measures have an inverse proportional effect on the economy. 

What follows next is the looming presence of a recession so great that economists cannot even seem to begin to estimate its end or overall impact. With that, the emergence of a variety of innovative efforts by fintech outfits has introduced a wave of solutions that deal with addressing financial woes. These are rather general and act as a shining beacon of hope for a better, stronger and more efficient financial infrastructure built for the future. Among these solutions are investment platforms that empower users with a number of digital advantages.

investment platforms

Digitizing the investor experience

Smart investors searching for an efficient way to manage their investments and who want to pay lower fees along the way are taking a closer look at digital investment platforms. These platforms are designed for investors from all walks of life who seek a centre way between the do-it-yourself approach and the full-service, advisor led approach. 

If you are looking for a different way to manage your investments and better fit your lifestyle and needs into a personalized data-driven interface, then digital platforms are a relatively newer alternative to other, more traditional options. What’s more, most platforms often offer lower fees or a new tool to try as part of your overall investment strategy. In a nutshell, digital platforms are using technology to automate the investment process while maintaining high levels of security and effectiveness for individual traders, managers and advisors. These systems are often designed with precision in mind and can collect details about users’ financial situations, moving on to build suitable investment portfolios to help you achieve your objectives. The digital technology essentially keeps costs down and these can be passed on to users in the form of lower fees. Opening an investment account (such as a managed account) with one of these platforms might be a way to help make your journey into investing much easier.

Investment platforms applicable to new norms

Digital platforms are generally cost-effective, convenient, instantaneous and efficient – these are undeniable pillars that comprise the foundation of the post-COVID future. In a world where social distancing and flexibility in work and physical interactions are all necessities. We often hear about the emergence and application of various Industry 4.0 technologies like IoT, Big Data and automation for reinforcing manufacturing and supply chain strengths, or for retail and enterprise optimization. However, the rising digitization of financial institutions with a strong focus on banking and investment disruption via fintech also plays a part in the ongoing strengthening of the economy.

They all form part of a newer infrastructure, tethering aspects of society in new ways that protect us from past vulnerabilities and prepare us for future developments. Investment solutions are along for the ride.

Variation and versatility of investment platforms

Digital has become the preferred medium for social interaction and engagement. Tech adoption rates are rising with more customers moving to cashless transactions. This has been initiated by simple-to-use products from BigTech, as well as the push for financial and digital literacy.

Business and technology metrics which have been used before COVID-19 are likely to change with more customers moving online and more self-service tools being employed. As these become channels generating primary revenue, new measures will have to be put in place to assess performance, such as service availability, customer drop-off and dwelling times. 

These trends fit in with the importance of solid investment platforms that work to not only resume the normal process of buying and selling stocks and trading futures or investing in different options but also to enhance an investor’s experience. Digital platforms revolve around the satisfaction and demands of the digital customer, often relying on analytics, metrics and data to fuel their technology and present precise results on a constant basis.

Digital platforms are also quite diverse in their types and focal points. Some platforms include the promotion and distribution of investment opportunities and other features such as investor insights or easy access to popular Loan Notes, equity, bonds and fund opportunities. These options usually include a dashboard feature for monitoring individual investment portfolios with the ability to receive coupons and make trade changes without paperwork of lengthy application forms. Other platforms are more hyperfocused – either towards single options like cryptocurrency investing or in their special offers.

Repairing economies via inclusivity

There has been a huge spike in the number of individuals who are interested in trading with online currency and across financial markets as well as various investing ventures. Finance, in general, has shifted to the forefront of mainstream attention, as younger generations and individuals who couldn’t otherwise invest easily, now all have greater access to digital platforms to help them jump-start their investment journeys.

This means one thing – inclusivity. At a time where economic anxieties are peaked and unemployment rates are predicted to rise, tensions brought on by hard times could lead many people to think twice about their finances and income levels. The reality that digital investment platforms have made possible, means that nearly everyone can invest in the stock market, or opt for financial advice and create investment portfolios to reinforce their financial futures. The economy can most definitely benefit from the progressive opportunities that technology has to offer in this instance.


Hampton Wealth specialises in sourcing high quality, listed bonds and funds with a focus on providing returns in excess of normal off the shelf investment options.

Find out more at HamptonWealth.com

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